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CRÆBIZ · S01 · Casting Open

Real creators. Real deals. Real money.

Five founders. Three days on the stand. A public verdict.

Pitch your business→How the show works
S01 Casting OpenReal DealsReal MoneyPublic VerdictFive CreatorsThree DaysCash PrizeLOI-LockedSponsor-FundedCreatorBrandsCapital PartnersH.04 · The Mixer — founders × jury, on the recordS01 Casting OpenReal DealsReal MoneyPublic VerdictFive CreatorsThree DaysCash PrizeLOI-LockedSponsor-FundedCreatorBrandsCapital PartnersH.04 · The Mixer — founders × jury, on the record

Thesis / 001

Not a court of law. A court of belief.

AI made building cheap. Trust, distribution, and holding a room on camera didn't get cheaper.

01

Reputation trial.

Not legal. Public verdict.

02

Five founders. Three days.

Four episodes. One reunion.

03

Confidence is the product.

Hold the room or lose it.

04

Cash in. Equity earned.

LOI-locked into the company.

"Take the stand. Defend the business."— CRÆBIZ, Season 01 brief

The Trial / 3 Days · 5 Creators

Three days
on the stand.

Real judge. Actor prosecutor. Expert bench. One witness of your choice.

  1. D1

    Day 01 — Opening & Evidence

    Creators enter. The prosecutor lays out the theory of the case for each business. Opening statements. Evidence hits the record: clips, screenshots, DMs, contracts, product demos, 3D renders. Each founder's chosen witness — a fan, customer, or professional — takes the stand.

  2. D2

    Day 02 — Cross-Examination & Jury Forming

    The grill. Expert bench cross-examines by domain — product, growth, ops, finance, hiring. Prosecutor fires off market moves and competitor questions. The jury starts forming opinions on camera. The drama of 'who's telling the truth' builds.

  3. D3

    Day 03 — The Mixer, Closing, Verdict

    Eve of Day 3: the filmed Mixer puts all five founders and the full jury in one room, on the record — the only night the No-Contact Rule breaks. Morning after: closing statements from both sides. The founder gets a last-word question of their own choosing to leave in the room. Jury deliberates. Public verdict is delivered live. Emotional aftermath is filmed as it happens.

  4. R

    Reunion — 30 Days Later

    The receipts. What happened to the money, the business, the ego. Milestones hit or missed. Equity double-up earned or forfeit. The audience gets closure — sometimes redemption, sometimes not.

The Courtroom / Four Roles

Real judge.
Actor prosecutor. Real stakes.

Nobody goes to jail. Money moves on how you hold up.

Role 01

The Judge

A real, credentialed judge.

Enforces the ethics of the room. Rules on decorum, stops leading attacks, protects the founder from cheap shots. Sole authority on what's fair — not what's true.

Role 02

The Prosecutor

An actor. In character. Always serious.

Not there to bully — there to test. Comes prepared with market moves, competitor collapses, and questions you didn't know were coming. Never breaks. Real money is on the line.

Role 03

The Expert Bench

Ex-founders cross-examining by domain.

Product, growth, ops, finance, hiring. Each expert owns a domain of questioning. Concise answers only. The founder is tested on conviction and command, not slides.

Role 04

The Witness Stand

One person the founder brings.

A fan, a paying customer, or a domain professional. Called once, questioned by both sides. Used to prove the business is real to real people.

The Docket / Four Tracks

Digital, physical, in-market, or merged.

In-market physical products get roasted hardest. Prove it isn't a free ad.

  • Track 01

    Digital / Service Creators

    SaaS, agencies, coaching, media, digital products. Opening statement introduces the offer. Evidence: metrics, receipts, contracts, testimonials. Jury pulls in a category celebrity from your industry.

  • Track 02

    Physical Product — Pre-Launch

    No product yet? You commission a 3D render or AI-generated ad film that shows what it will be. The jury judges the vision as if it were a Kickstarter you're funding.

  • Track 03

    Physical Product — In Market

    Product exists and has real sales? You bring it into the courtroom. Handled, tested, questioned. Expect a harder roast — the assumption is you came for free ads. You'll earn the verdict the hard way.

  • Track 04

    The Merge

    When two applicants pitch the same idea, our creator network is deep enough that we know both — and we may merge you into one case, one company, one docket seat. Better together than duplicated on air.

"A public verdict, not a legal one."

The Hotels / After-Hours

The real gold is after hours.

Separate hotels. No-contact rule. Breaks once, on camera.

  • H.01

    The Jury Hotel

    Private debates. Changing opinions. Alliances forming. Late-night 'I think he's manipulating us' moments. The jury becomes a character in the show, not background.

  • H.02

    The Creator Hotel

    Stress. Strategy. Regret. Ego. Calls with managers, lawyers, and coaches. The human side of holding it together — or falling apart — the night before day two.

  • H.03

    No-Contact Rule

    Jurors and creators never meet privately at any point in the trial. Format stays clean. Verdict stays credible. Drama stays honest. Breaks exactly once — on camera — for H.04.

  • H.04

    S01 New

    The Mixer — Eve of Verdict

    The night before the verdict, the No-Contact Rule breaks — on camera, on the record. Five founders, the full jury, one room. No evidence, no counsel, no scripts. Jurors can't commit or deal; founders get one social shot to move a mind. The strongest business doesn't always win the room. The strongest founder usually does.

The Cut / Four Episodes + Reunion

One case.
A full reality arc.

Four episodes plus a reunion 30 days later.

EP.01

The Accusation

The five creators enter. The case against each business is introduced. Opening statements. First look at receipts, screenshots, contracts, and the actor-prosecutor's opening theory.

EP.02

The Evidence

Cross-examination begins. Clips, DMs, spreadsheets, product demos, 3D renders, and paying-customer testimony hit the record. The witness the founder brings takes the stand.

EP.03

The Grill

Day two. Expert bench opens fire. Market moves, competitor collapses, hiring landmines — the prosecutor has done the homework. The jury starts forming opinions on camera.

EP.04

The Mixer + Verdict

Eve-of-verdict mixer: founders and jury in one room, on the record, no counsel. Post-mixer deliberation, alliances, doubt, drama. Closing statements. The founder's last-word question. Public verdict is delivered. Emotional aftermath is filmed as it happens.

EP.R

The Reunion

Thirty days later. What happened to the money, the business, the ego, the milestone. Winners return, losers return, jurors return. The receipts get published — good or bad.

The Prize / Season 01

Cash on the table.
Equity earned, not taken.

Sponsor-funded prize. LOI-locked into the company. Milestone doubles it — that round is for equity.

  • Mechanic 01

    Cash, not a check

    Sponsor-funded prize money. No equity taken on stage. The show pays the winner — the winner keeps the company.

  • Mechanic 02

    LOI-locked

    Winner signs an LOI on stage. 100% of the prize is deposited into the venture's company account and spent on the business. No lifestyle draws.

  • Mechanic 03

    Earn the double

    Hit the milestone with us and we double the prize back-stage — that round is for equity. Alignment gets earned, not asked for.

CreatorBrands / Distribution Arm

The index of vetted creator companies.

The certified index of creator-founded companies. Rankings, features, and case studies.

Alumni: 50K+ newsletter, gala access, standing invite to the jury bench.

  • Tier / 01

    Feature

    Creators & Brands

    Founder profiles, brand case studies, and ranking placements on creatorbrands.xyz — the vetted index of certified creator-founded companies.

    Inquire →

  • Tier / 02

    BrandVoice

    PR & Media Agencies

    Annual publisher access. Your agency ships stories into the CRÆBIZ distribution pipe on a flat rate.

    Inquire →

  • Tier / 03

    Capital Partner

    Funds & Angels

    Show sponsorship, directory placement, and direct matchmaking to the creators on the docket. You stop cold-DMing creators.

    Inquire →

The Booking Desk

Not a marketplace.
A booking desk.

Introductions, vetted. Meetings from $10K. Never cold.

Desk / 01

Creator → Operator

A one-hour room with the operator who has run the exact playbook you need. We vet the fit before either side blocks their calendar.

Request a room →

Desk / 02

Creator → Investor

Curated introductions to funds and angels who already write checks into creator ventures. You walk in warm.

Request a room →

Desk / 03

Fund → Creator

Access to the five creators on the Season 01 docket before the case airs. Sponsors get first meeting, not last.

Request a room →

"Cash in. Equity earned, not extracted."

The Jury

Consumer to CEO. All in one room.

Never a panel of VCs. Buyers, operators, HR, a category celebrity — all vote on the same case.

  • Seat / 01

    Consumer Panel

    Everyday buyers — gas station workers, teachers, students. The people who actually swipe the card. Would they buy it?

  • Seat / 02

    Operators & Managers

    Mid-level ops who'd have to run the thing you're building. They ask what execution actually looks like on a Tuesday.

  • Seat / 03

    The CEO Bench

    High-level operators who've already built the company you're pitching. They know exactly where the bodies are buried.

  • Seat / 04

    Head-of-HR Seat

    The nasty hiring, culture, and founder-behavior questions no investor has the guts to ask. Funny, brutal, revealing.

  • Seat / 05

    Category Celebrity

    A rotating industry celebrity in the creator's field. Service-industry founder? A service-industry legend takes the seat. Physical product? A retail operator. Alignment by category, always.

  • Seat / 06

    Alumni Rotation

    Past creators return to grill the next case. The bench compounds, the format gets sharper every season.

Sponsorship

Fund the verdict.

Sponsor-funded, not equity-funded. Five packages, introductory pricing.

Season 01 sponsor slots — sponsors@craebiz.com

Package I / Brands

From $250K / case

Product on the stand.

For consumer, DTC, retail, and lifestyle brands who want their product integrated into the actual trial — not slapped on as a logo.

  • · Product integration into the courtroom set + confessional rooms
  • · Named exhibit ("Exhibit A, presented by…") during cross-examination
  • · Gifting suite in the hotel — creators, jury, alumni
  • · Category exclusivity for the season
  • · 4 co-branded cutdowns for social + one 60s TV spot
  • · Named feature in the CreatorBrands newsletter (50K+)

Package II / Venture Funds

From $500K / season

First look. No board seat.

For funds who understand that distribution is the moat. You don't sit on the jury — juries stay mixed and unbiased — but you get everything that happens around the courtroom.

  • · First-look rights on every founder in the season, pre-air
  • · Named partner on the back-stage equity double-up vehicle
  • · Fund partner as a guest on the Expert Bench (one case)
  • · Private founder dinner during filming week
  • · Full deal memos + trial footage for every contestant
  • · Named "Season presented by" credit + reunion episode placement

Package III / Angels

From $25K / seat

A seat at the reunion.

For operators, ex-founders, and individuals who want skin in the game without running a fund. Pooled into the prize + double-up vehicle alongside the funds, pro-rata.

  • · Pooled economics on the back-stage double-up vehicle
  • · Invite to the 30-day reunion taping
  • · Access to the CreatorBrands alumni index + intro rights
  • · Gala + gifting invites through the season
  • · Named in the show credits (angel wall)
  • · Optional rotation onto the Consumer Panel of the jury

Package IV / Law Firms & Professional Services

From $75K / season

Counsel to the court.

For law firms, accounting firms, and advisory practices that want to be associated with the sharpest founder disputes of the season — without stepping into the jury box.

  • · Named "Legal Counsel" or "Advisory Partner" credit per case
  • · One partner seated at the prosecution / defense table as an observer
  • · First-ref retainer conversations with every founder on the docket
  • · Branded thought-leadership clip from the expert bench
  • · Annual directory placement on creatorbrands.xyz
  • · Two invites to the reunion gala + alumni dinner

Package V / Family Offices

From $150K / season

Patient capital. Public stage.

For single-family and multi-family offices that want direct, early access to creator-led companies — pooled alongside the season vehicle with preferential co-invest rights.

  • · Allocated economics in the back-stage double-up vehicle
  • · Private dinner with the full season docket before filming
  • · First-look deal memos on every creator-founder
  • · Two seats at every reunion taping and gala
  • · Named in the season credits + reunion episode placement
  • · Optional guest seat on the Expert Bench for one case

Season 01 pricing is introductory and locks once the docket is announced. Custom packages available for platform, telco, and category-defining partners. Sponsors never influence the verdict — jury deliberation is closed, filmed, and unedited.

Four doors

Pick your seat in Season 01.

Door 01

Creator-Founders

Five seats per case. Digital, service, or physical product — pre-launch or in market. Defend your business for three days on the stand. Winner keeps the company and the cash. No equity on stage.

Season 01 · Rolling casting

Door 02

Jurors & Experts

Anyone can apply, but we hand-pick the final jury and expert bench for each case. Category celebrities, operators, HR leads, and founders — first look at the docket before it airs.

Vetted bench · By invitation

Door 03

Sponsors

Brands, VC funds, angels, law firms, family offices, and platform partners. Season 01 packages are introductory and locked once the docket is announced.

Season 01 · Locks at docket announce

Door 04

Media & PR Agencies

Become a CreatorBrands publisher. Ship your clients' stories into our distribution stack on an annual flat rate. Rankings, features, sponsored placements on creatorbrands.xyz.

Annual flat rate · Rolling intake

Founders

founders@craebiz.com

Capital & Jury

capital@craebiz.com

Booking Desk

desk@craebiz.com

Press / CreatorBrands

press@craebiz.com